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RIO DE JANEIRO -- On Sunday night, right after the flame has been extinguished in Rio de Janeiro, another Olympic project will burst out of the starting blocks.Its the launch of the Olympic Channel, a $450 million venture designed to keep Olympic sports and athletes relevant in the years between each games and attract new, younger audiences to a sports movement that has recently been battered by corruption and doping scandals.The digital channel, which will operate 24 hours a day, 365 days a year, will go live after the closing ceremony of the Rio Games, providing a mix of live sports events, documentaries, archive footage, news and highlights. Its an undertaking that is still in evolution and whose success, or failure, will depend on whether todays generation finds it relevant or tunes out.This is just the starting point, not the end point, Yiannis Exarchos, the head of the new channel, said in an interview with The Associated Press. We want to be able to surprise people and make it look different. Its not an institutional tool. This is about telling stories in a way that can bring younger people to the world of sports.The project was approved in December 2014 as part of International Olympic Committee President Thomas Bachs Agenda 2020 modernization program. The free channel will be available worldwide via a mobile app and online across mobile phones, tablets and other devices.The channel is based in Madrid, home of the Olympic Broadcasting Services, the IOCs television arm. Nearly 100 staff from 25 countries are currently working at the channels headquarters in Spain.Exarchos said the channel has already prepared more than 600 pieces of original programming, including 100 hours of high-end documentaries and premium content. Much of the content will be material from the Rio Games, which will be become available in full at the end of the year when global TV rights deals expire.Beyond producing feel-good stories, the channel has another, more challenging goal -- encouraging young people to get off the couch and play sports. That sounds counterintuitive from a channel that gives kids another excuse to stare at their screens.Were trying to push video to make people active, Exarchos said. For me this will be the criteria of success. Its not enough for the channel to be popular. It would be even happier if we demonstrate that these people go out and start doing sports. The channel needs to help in that. Lets see.The channel already has formal agreements with 27 of the 35 summer and winter Olympic sports federations. The IAAF and FIFA are not among those, though Exarchos noted that was because both had a lot on their plate this year, referring to corruption and doping issues. But he said soccer and track and field are super eager to get involved with the channel.The channel has signed up 11 sports events that will be shown live between September and December, including triathlon, canoeing, rowing and an Olympic ice hockey qualifying tournament.What the channel wont do is compete or pay for broadcast rights. It doesnt air the Olympics themselves, which are shown by networks like NBC in the United States after paying billions of dollars to the IOC for exclusive rights. Many sports federations also have rights deals in place for their own international events.Exarchos said the Olympic Channel has huge synergies with NBC, which holds U.S. rights through 2032, and that the American market is a key target.The channel will offer documentaries that feature inspirational, dramatic or emotional stories of some of the biggest athletes in the world, he said, adding they wont be presented in a didactic way.`That may be a little bit of a surprise to those used to a traditionalist story line, he said. It will be presented in way that can be enjoyed by younger people.At the channels disposal is the IOCs rich trove of archive footage, much of it never seen before by the public, and some going as far back as the 1912 Stockholm Olympics. About 42,000 hours of footage that was stored at the Olympic Museum in Lausanne, Switzerland, has been digitized and will form a core of the channels content.We dont simply replay the archive, Exarchos said. We work with it, creating fresh ways of looking at it, sometimes even in a funny or bonkers way.The channel will be offered originally in English, but localized versions in other languages are also in development.The IOC is kicking in more than half of the $450 million to finance the channel for the first seven years. The international federations and national Olympic committees are paying the rest. Exarchos said he expects the channel will break even within seven years.Why launch the channel at the close of the Rio Games? To keep the spirit going and stave off the letdown associated with the day after each Olympics, Exarchos said.Its a big opportunity to reverse the emotional down of this day, he said. It will be very much linked to the games and the end of the games.--Follow Stephen Wilson on Twitter: www.twitter.com/stevewilsonap. His work can be found at http://bigstory.ap.org/content/stephen-wilson Javier Aquino Mexico Jersey . The 43-year-old closer, in his 19th and final big league season, has said hed like to play the outfield. Yankees manager Joe Girardi says hes thinking about allowing Rivera to do it this weekend, when the Yankees finish their season with a three-game series at the Houston Astros. Carlos Pena Mexico Jersey . Dukurs winning time was 1 minute, 45.76 seconds, a quarter-second better than Russias Alexander Tretiakov. Lativas Tomass Dukurs was third, 1.41 seconds off the pace. Jon Montgomery of Eckville, Alta. http://www.nationalsoccermexico.com/paul-aguilar-mexico-jersey/ . Deulofeu injured a muscle in his right leg in Evertons 4-1 win over Fulham in the English Premier League on Saturday. Barcelona says that its team doctors will "co-ordinate" with Evertons medical staff as Deulofeu recovers. Miguel Layun Mexico Jersey . Canada is now down to its 22-player limit, although but players wont be registered until Christmas Day. Changes could still be made as a result of a suspension or injury. Giovani dos Santos Mexico Jersey . Louis Blues absence from top spot in the TSN.As Brazil awoke last Monday morning with a sizeable Confederations Cup hangover, Armenias Shirak FC were going through their final paces ahead of their July 2 encounter with San Marinos SP Tre Penne. Remarkably, and only a little over five weeks since Arjen Robbens late Wembley marker the 2,000-odd fans packing out Shiraks Arnar Stadium this past Tuesday evening were witnessing the opening salvo of the 2013-14 competitive football season in Europe. The qualifying stages of the UEFA Champions League were underway and come the final whistle the first hat trick of the competition was in the books. Take that Cristiano. As the so called minnows of European football fight amongst themselves the elite of European football began unlocking the padlocks on training camps and David Moyes was altering the speed dial numbers of Sir Alex Fergusons office phone. Moyes first official day in the job saw him put the final touches of the coaching jigsaw in place. The new Old Trafford supremo didnt need Google to map out his search as the English champions announced coaching roles for Ryan Giggs and old boy Phillip Neville. The London bookies reacted immediately - some installing Giggs as the favourite to succeed Moyes. Giggs, who signed a one-year extension just as Sir Alex Ferguson was putting the finishing touches on yet another BPL title, made his club debut back in 1991 as a fresh faced 17-year-old. By sheer coincidence, Uniteds opponents at Old Trafford that early March day was Moyes old club Everton. Installed as player-coach, Giggs spent the offseason in the classroom continuing his coaching education which is due to culminate next summer when the club expects the 39-year old Welshman to receive his UEFA Pro License. Alongside the well-respected Neville, who retired at the end of last season after finishing as a player under Moyes, United could not have wished for better ambassadors to act as the conduit in the dressing room with the new gaffer. Moyes, who came under the media spotlight for the first time earlier last week, was his usual defiant self when informing the assembled throng Wayne Rooney was not for sale. Although Moyes let it be known he has already conducted several productive meetings with a player he helped nurture at Goodison Park this will do nothing to dampen the heightened speculation of where Rooneys future lies. The Rooney speculation is not just a media invention, as future Barcelona captain and ex-team mate Gerald Piqué got in on the act when saying earlier today he thought Rooney would slot in very nicely alongside Messi and Nou Camp new boy Neymar. The two uber-stars who team up officially next week when Barcelonas training camp opens have spent time hanging out together as the Messi and Friends series of charity matches got underway. On Tuesday night in Lima, Peru Neymar completely outshone Messi and capped a mesmerizing performance with the most audacious of 45-yard lobs. Its lucky for the people in attendance Neymar did not join Arsenal as if he did its quite likely following his MVP performance at the Confederations Cup Wenger would have wrapped the 21-year old up in cotton wool and packed him off to a health farm for a month of rest and recuperation. Messis charity tour - that culminated in a date at Soldieer Field, has had its fair share of controversy including the last minute cancellation for Wednesdays planned date in Los Angeles.dddddddddddd Added to this, many of the high grade talent including the likes of Aguero, Fabregas, Alves, and Prince-Boateng withdrew from the wrap in Chicago as they prepared to meet up with their clubs for training camp. AC Milan, who get underway at one of world footballs grandest of training complexes Milanello on Monday only managed to finish third in Serie A last season will themselves have to qualify for the this seasons Champions League. Before that early next month along with Chelsea, Valencia and Internazionale, the Rosonerri will take part in the New York leg of the International Champions Cup, a brand new pre- season tournament which also counts amongst its participant Real Madrid and the Carlos Tevez-strengthened Juventus. The unique concept calls for games in Indianapolis, Los Angeles and even Valencia where the competition will kick off July 27 before concluding in a show piece final at Sun Life Stadium, Miami August 7. Its hardly surprising that with the likes of Real Madrid off on a European jaunt prior to flying to Los Angeles, Liverpool playing in Australia, Manchester United jetting off to the Far East where Chelsea will also play prior to arriving in New York - it is the worlds airlines which have leapt to the top of world footballs sponsorship table. Barcelona, who will tour Asia this pre-season, recently announced a global partnership with Qatar Airways. With the Qatar Foundation already installed as jersey sponsor the Spanish champions have considerably strengthened their ties with a nation that will host the 2022 World Cup Finals. The pre-season also affords the perfect platform for clubs across Europe to launch their new jerseys. One of the grandest events took place a few summers back when AC Milan took to Times Square and live television to unveil their new road jersey. Mercifully for Liverpool fans, the club spared them the embarrassment of live television when they unveiled their new alternate jersey yesterday and one that would not look out of place down the local bowling alley. For a club that has tested the patience of their phenomenal fans starved of domestic league success for over two decades, Liverpool are certainly doing their level best to invoke their great history with a jersey that was inspired by the one they wore back in 1995-96. According to club legend Jan Molby, the five-time European champions are now preparing for life post Suárez. With Real Madrid the most likely destination for Suárez, it certainly increases the possibility when the curtain comes down on this seasons UEFA Champions League at the Estádio do Sport in Lisbon on May 24, Los Blancos may finally have claimed their 10th European title. Magnificently Madrids pre-season gets underway about as football far removed from the prestige and glamour of a date in the Champions League Final when on July 21, they travel to Goldsands Stadium for a date with AFC Bournemouth. A once in a lifetime David and Goliath encounter which will certainly have the locals talking about for many generations to come. You can reach and follow Noel Butler at:Noel.Butler@BellMedia.ca@TheSoccerNoel ' ' '