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Even though the traditional mom and pop retail shops have been getting a lot of attention in recent times Robert Williams Jersey , it is the trend of Specialty Stores [Modern Trade Retail Chains] that is really taking off. The Specialty Stores promise big business to the FMCG companies, all thanks to the ever changing attitude of majority of consumers who prefer to shop from specialized stores like Wal-Mart, Spencers, Reliance Retail Marcus Smart Jersey , Big Bazaar and many more when compared to the stand-alone stores.
Attesting to the fact that consumers have changed their buying perspectives does not make things easier for the FMCG companies. This focus shift has also made the consumer behavior more volatile. An attractive TVC, schemes that work on a buy some get some free model, discounts offered, or a fall in price is enough for the consumer to choose a brand. In a situation as fragile and fickle as this Marcus Morris Jersey , tracking the sales till the consumption level is very critical for strategic decision making.
Why Specialty Stores are capturing all the Attention of FMCG Industry?
Specialty Stores are the bulk buyers of fast moving & over-the-counter (OTC) products. With thousands of prospective consumers visiting these stores daily, and the evident fact that such products are better exposed and have higher probability of getting sold in small time-frame due to very competitive cost, Specialty Stores have emerged as the hub of attention by sales and marketing strategists of FMCG companies.
Leveraging IT is not an alien concept to majority of the FMCG players, but that often stops till the National Distributors Terry Rozier Jersey , Stock Keeping Units, or at maximum, the distributor micro distributor level. To track the ever-changing consumer buying behavior, it is essential to traverse down till the Tertiary level or till a level when the product reaches the hands of the consumers.
In a hypothetical example where the manufacturer of a healthcare product like a disinfectant has a robust method in place Jaylen Brown Jersey , may be a top-notch ERP, to track its Primary product movement and product sale from manufacturer to C & F agent and distributor simultaneously. Some companies also track the secondary level sales from distributor to the sub-distributors; but the last and the most crucial level loses its significance due to multiple challenges in data collection and touch-points. With little knowledge on how consumers are behaving to this disinfectant, the continuous production of the product can come out as a major loss to the manufacturer.
Tracking Sales at Tertiary Level hence becomes one of the key criterions in analyzing:
Consumer buying behavior
Production Planning
Strategies in the distribution channels & route plan
Limitations in consumer knowledge that influence decisions
Product Packaging plan
How consumer motivation and product development decision strategies co-relate
How manufacturers can adapt and improve their marketing campaigns and strategies to reach the consumer more effectively
Tracking the sales manually at any given level is not possible. Unlike the sale of home appliances or electronic items that is relatively slow, the FMCG products sell quickly and in great numbers. They also have varied product categories & SKUs which make it impossible for the FMCG manufacturer to tap the data. Automating the process becomes a mandate; with companies like CalvinKare Jayson Tatum Jersey , Britannia, India Pistons, etc. already cashing on this IT advancement.
Tertiary Sales is a great criteria for knowing the consumer buying behavior, which inadvertently also acts as product testimonial. Drawing inference from the same example of a disinfectant Al Horford Womens Jersey , a sudden drop in its sale at the tertiary level will help you analyze the reasons- and when you know the “reasons”, there is nothing stopping you from improving your sales.

Rakesh Kumar is a business consultant of Zed Sales™. Zed Sales™ is a leading sales management software in India. Zed Sales™ has lots of innovative features including Tertiary Sales Tracking software, Order Management Software etc.
LONDON, July 7 (Xinhua) -- The six-year-old boy who won the hearts of Britain as he bravely battled terminal cancer died Friday.


Chirpy Gordon Hayward Womens Jersey , smiling Bradley Lowery was given VIP treatment at Premier League stadiums across England by fans who admired the way he stoically faced tough cancer treatment.


Such was the admiration for Bradley he led out the England team at the famous Wembley stadium in London for a World Cup qualifier against Lithuania.


In December he was led out onto the pitch at the start of a premier league match between Sunderland and Chelsea, cheered by fans of both sides when he scored a penalty goal. His goal won the the coveted goal of the month award.


As a fan of the north East England club Sunderland, Bradley became the club's mascot and struck up a friendship with his all-time hero Jermain Defoe.


The former Sunderland player travelled to Bradley's home in Durham just a few days ago for what would be his final visit.


Bradley's parents posted a photo of their son, sleeping as he was cradled in the arms of Defoe.


During the visit Paul Pierce Womens Jersey , Defoe said: "Away from football the relationship I've managed to develop with Bradley and what I've brought to his life and what he's brought to mine has been really special," he said. It's just been sad to see him go throug seys[/url]