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Natural Light, a college-favorite beer, has signed its first athlete endorsement deal in decades.The brand announced Thursday that it has signed 24-year-old golfer Smylie Kaufman, who graduated from LSU in 2014. Kaufman announced it to his followers on Twitter by surrounding himself with unopened boxes of Natural Light and on Instagram with his buddies, on vacation this week, each holding cans in their hands.Smylie perfectly matches our consumer base, said Natural Light senior brand manager Mark Zarthar. People who drink us work hard, but like to have a good time with their buddies.The partnership with Kaufman comes as the brand is relaunching, adding a new tag line (Brewed in America since 1977) and blowing up an Anheuser-Busch logo on the label, which Zarthar says conveys a greater feeling of trust to the brands parent company.Zarthar said Kaufman was targeted because the beer often finds its way to the golf course, despite the elite nature of the game and the value price of the beer.Alcohol brands are limited because the four major team sports dont allow their players to be alcohol endorsers while being active players. That has limited alcohol sponsorship primarily to NASCAR drivers, tennis players and golfers.Natural Light is one of only six U.S. domestic brands that sold more than $1 billion over the last year according to market tracking firm IRI Worldwide. Zarthar said while Natural Light is the sixth largest beer in the U.S. from a sales standpoint, its fifth in market share.Kaufman has one PGA Tour win, the Shriners Open last October. He missed the cut in three of the four majors this year. Cody Ford Youth Jersey . -- Yogi Ferrell orchestrates pretty much everything in Indianas offence. Devin Singletary Youth Jersey . Gather a group of friends, or find a league to join online, draft your team, set your lineup and compete in a number of different formats. http://www.shoptheofficialbills.com/Elite-Thurman-Thomas-Bills-Jersey/ . Denis Coderre, the former federal MP who was elected mayor on Nov. 3, has drawn the ire of some Montreal Canadiens. During last nights game he tweeted: "Hello? Can we get a one-way ticket to (minor-league) Hamilton for David Desharnais please. Jim Kelly Womens Jersey . From filmmaker Nanette Burstein (On the Ropes), The Price of Gold revisits the saga that rocked the figure skating world ahead of the 1994 Lillehammer Olympic Winter Games: the assault on Nancy Kerrigan, and the plot that led its way back to her rival Tonya Harding. Doug Flutie Jersey . Barcelonas entertaining victory ensured the defending Spanish champions retained their share of the league lead with Atletico Madrid two rounds ahead of their meeting in the capital. Real Madrid needed a late goal by substitute Jese Rodriguez to earn a 3-2 victory at Valencia to stay in third place and three points behind its title rivals. Experts everywhere are tipping Rio 2016 to be a golden games for Australia and the money trail supports that claim.Bookmaker UBET reports Australia has been backed off the map to secure more than 12.5 total gold medals at $1.45.Our swimmers could grab eight to 10 golds alone, so I can understand the popularity of the 12.5 line, said UBBET spokesperson Nick Curry.ddddddddddddSuperpowers the United States and China are tipped to duke it out for the Most Gold Medals, with the USA the top pick at $1.16, followed by Asian powerhouse at $4.50. ' ' '